They find it red berries inappropriate.
For leaving a bad taste in parents’ mouths – by offering a sexually ‘suggestive’ shirt to children – fast fashion retailer Zara has not only apologized, but also pulled the cake topper from its shelves. her.
“Personally, I’m disgusted,” Laura Wilson, 32, a TikTok aficionado and mother of two from London, said of the $14 children’s T-shirt in a viral video.
The controversial white crew-neck shirt featured black and red lettering that read “Snack Perfect” on the left chest and “Strawberry: A Little Burst of Sweet Joy” on the right, as seen in Wilson’s clip.
The back of the problematic piece – which Wilson found hanging in the ‘Girls’ section of her local Zara – read ‘Take a bite’. A burst of sweet delight, making it the perfect summer snack, drizzled under a delicious sliced strawberry.
“It’s just wrong and in plain sight,” Wilson told a no doubt “shocked” crowd of more than 39,000 virtual onlookers.
Zara later apologized for the offending shirt.
“There was no intention for the use of the word ‘snack’ on this T-shirt to mean anything other than the traditional meaning of the word, as evidenced by the image of a strawberry on the garment,” the company said in a statement, according to The Independent.Â
“However, we now understand that some individuals have interpreted the term differently,” the brand continued. “Therefore, we have removed the t-shirt from our stores and website.
“And we apologize for any misunderstanding or offense caused.â€
Zara representatives did not immediately respond to The Post’s request for comment. The Post has also reached out to Wilson for further comment.
Wilson’s disapproval of fruit adornments is likely rooted in Gen Z’s understanding of the word “snack” — slang that refers to a person’s physical attractiveness.
But the millennial mom’s worldwide denunciation drew support and opposition from a divided audience, which couldn’t decide whether her anger was justified or just an overreaction.
“I’m with you, it’s suggestive,” agreed one alarmed viewer in the clip’s comments.
“It’s just a strawberry! Your mind is leading it to the ditch,” said one critic, defending Zara against Wilson’s scathing criticism.
But the fashion chain is no stranger to cyber fire.
In December, the international print, based in Spain, found itself engulfed in the flames of social media fury after launching an ad campaign featuring images of mannequins wrapped in white sheets.
Debunkers argued that the footage was too similar to the carnage in the Gaza Strip.
Zara immediately withdrew the promotion.Â
And it’s far from the only fashion brand to have been forced to issue a scathing mea culpa for greenlighting reprehensible content.
Balenciaga previously made a “wrong choice” by featuring toddlers in bondage-style clothing for a hotly contested 2022 ad campaign.
“This was a wrong choice by Balenciaga, combined with our failure to evaluate and verify the images,” the luxury label confessed in a statement. “Balenciaga is solely responsible for this.â€
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Image Source : nypost.com